DHL Supply Chain & Global Forwarding, C.H. Robinson, and XPO Logistics Top Armstrong & Associates’ 3PL Brand Recognition Survey
Brand recognition is particularly important to the third-party logistics (3PL) industry. It’s a business that relies on reputation, quality, solutions, and scalability. Growing the top line means being top-of-mind to potential customers.
Since 2002, Armstrong & Associates has surveyed 3PL managers and customers to identify the most recognizable brands in third-party logistics. Armstrong & Associates Chairman Richard Armstrong announced the release of the 2018 Top 20 3PL brand recognition report last week at the company’s 3PL Value Creation North America Summit.
Once again, DHL Supply Chain & Global Forwarding topped the list. But when it comes to brand strength, the gap between the top three is closing. XPO Logistics and C.H. Robinson are quickly catching up. XPO’s 2015 merger with Menlo has helped boost its brand strength. In 2013, Menlo placed seventh on the list, while XPO didn’t break the top 20. Meanwhile, C.H. Robinson’s brand strength has climbed steadily over the last decade.
The 3PL market has seen excellent growth in the last two years. Macroeconomic trends, combined with intensifying supply chain complexity, means demand for 3PLs is increasing. The market grew 10.5% in 2017 to $184.3 billion, and it’s on track to exceed $200 billion in revenue in 2019. Conditions are ideal for winning new business, even as 3PL competition increases. The report includes data on the most common sales processes and contract lengths.
The report, which can be downloaded at https://www.3plogistics.com/brand-recognition-report-2018/, includes the Top 20 3PL Brand Recognition list, rankings segmented by operational strengths, and sales process, contract, and procurement survey results.
ABOUT ARMSTRONG & ASSOCIATES, INC.
Armstrong & Associates, Inc. (A&A) was established in 1980 to meet the needs of a newly deregulated domestic transportation market. Since then, through its leading Third-Party Logistics (3PL) market research and history of helping companies outsource logistics functions, A&A has become an internationally recognized key resource for 3PL market information and consulting.
A&A’s mission is to have leading proprietary supply chain knowledge and market research not available anywhere else. As proof of our continued work in supporting our mission, A&A’s 3PL market research is frequently cited in media articles, publications, and securities filings by publicly traded 3PLs. In addition, A&A’s email newsletter currently has over 62,000 subscribers globally.
A&A’s market research complements its consulting activities by providing continually updated data for analysis. Based upon its unsurpassed knowledge of the 3PL market and the operations of leading 3PLs, A&A has provided strategic planning consulting services to over 30 3PLs, supported 19 closed investment transactions, and provided advice to numerous companies looking to benchmark existing 3PL operations or outsource logistics functions.
For more information, please contact:
Dick Armstrong at +1-608-873-5509, or email Dick@3PLogistics.com.
Jenny Sun at +1-414-545-3838, or email Jenny@3PLogistics.com.
Source: Armstrong & Associates, Inc.
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Milwaukee, WI 53227 USA
Phone: +1-414-545-3838 Fax: +1-414-545-3906