New Brand Recognition Report Naming Top 3PLs is Released

STOUGHTON, WI, April 25, 2013 – DHL/Exel and C.H. Robinson Worldwide are the best known third-party logistics provider (3PL) brands according to a market research report just released by Armstrong & Associates, Inc. (A&A).  DHL/Exel continues to hold the top spot as it has in past A&A 3PL branding studies.

C.H. Robinson’s brand has grown significantly in response to its efforts in being identified as a global 3PL versus a domestic freight broker.  Ryder Supply Chain Solutions, GENCO, Menlo Worldwide Logistics, Kuehne + Nagel, Hub Group, and DB Schenker Logistics also registered solid increases in brand recognition.  However, other major 3PLs have lost ground.  A third of the 3PLs named in 2007 have dropped out or have considerably lower brand recognition in this year’s study. By contrast, over 100 new 3PLs were recognized this year.

According to Richard Armstrong, CEO of Armstrong & Associates, “Nothing is more important to a 3PL’s growth strategy than its brand.  It determines who gets included in customer RFPs and is a major factor driving 3PL selections in customer logistics outsourcing engagements.  Our report sheds light on which 3PLs are winning and who has lost their way.”

Additional information about the report “3PL Brand Recognition, RFP Activity and Expected Profit Margins for 3PLs – 2013” and other A&A research can be found at:

About Armstrong & Associates, Inc.

Armstrong & Associates, Inc. is a supply chain management market research and consulting firm specializing in competitive benchmarking, mergers and acquisitions, strategic planning, logistics outsourcing, centralized transportation management programs, and supply chain systems evaluation and selection.  Armstrong & Associates publishes Who’s Who in Logistics and Supply Chain Management – The Americas and Who’s Who in Logistics and Supply Chain Management – International.  Recent research papers include “Mexico: Trucking, Railroads and Third-Party Logistics Market Report,” “U.S. Gains Carry 3PLs – 2011 3PL Market Analysis and 2012 Predictions,” “The Business of Warehousing in North America – 2012 Market Size, Major 3PLs, Benchmarking Costs, Prices and Practices” and “Dedicated Contract Carriage – New Life in a Mature Market.”


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