Shenzhen Link-Run Logistics Co., Ltd.
Shenzhen, China Site Visit
November 1, 2013
Eric Xiang

Key Personnel:
Mr. Michael Cao, General Manager

Shenzhen Link-Run Logistics Co., Ltd is a key ocean freight forwarder for imports and exports between South China and Asia. The company was founded in 2001 and is headquartered in Shenzhen. It has around 120 employees working in Shenzhen and branch offices in Dongguan and Guangzhou.

Ocean freight forwarding accounts for 95% of its gross revenue and air freight forwarding accounts for the rest. Its Asia market area focus is on Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand and Vietnam. It handles around 60,000 ocean TEUs (20′ container/trailer equivalent units) annually. About 85% of them are exported. Link-Run Logistics has contracts with ocean carriers APL, K Line, OOCL, T.S. Lines, Wan Hai, etc. With substantial cargo volume coming from Asia business, Link-Run Logistics has the power to negotiate with the carriers and receive their support. The ocean freight rates it receives are very competitive in the market.

Link-Run Logistics has 40 of its own tractors to provide trucking to its customers directly. It also has two warehouses in Shenzhen for container stuffing.

According to General Manager, Mr. Michael Cao, Link-Run Logistics has an aggressive sales team of 25. The top salesman has significant performance. Link-Run Logistics does not accept booking from other logistics companies as the sales team is focused on developing direct customers. Nearly 1,000 small- and medium-sized companies are using its services. Airmate, Chigo, Midea, and other larger companies are also customers. Link-Run Logistics usually receives invitations from these large-sized companies to bid on global business every year. It just quotes on Asia business. It pays more attention on delivering quality and stable service to customers.

Although it uses agents overseas, Link-Run Logistics thinks globally. Sales staff have the opportunity to visit overseas customers together with the agent every year. Because the business continues to increase, Link-Run Logistics is interested in setting up its own overseas office in the future. Merging with some of its current agents is an option.

Other than South China, Link-Run Logistics has some business in East China and North China handled by local agents. Mr. Michael Cao does not plan to set up offices in East China and North China because he is satisfied with the current agents.


Sources: A&A Primary Research,

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