Acrowell International Logistics (Guangzhou) Ltd.

Guangzhou, China Site Visit

March, 2013


Eric Xiang

Key Personnel:

Ms. Rebecca Zeng, Manager

Acrowell International Logistics (Guangzhou) Ltd. started providing logistics services in 1997. Based in Guangzhou, China, Acrowell has branch offices in Chongqing, Kunming, Ningbo, Qingdao, Shanghai, Shenzhen, Tianjin and Xiamen with a staff of 150 employees. Acrowell also has a Hong Kong office.

In 2001, Acrowell International Logistics expanded business in Canada which started as a joint venture company with a Canadian customs broker. The joint venture company, CTC Logistics, is headquartered in Toronto with Canadian offices in Vancouver and Montreal, and U.S. offices in Los Angeles and New York. CTC Logistics has its own trucks and tractors and can provide customs declaration in North America. It also has a trading company in North America, which is used to assist Chinese companies in trading with North America and South America. CTC Logistics has bonded warehouses in Toronto and Vancouver.

Acrowell International Logistics is NVOCC (non vessel operating common carrier) licensed for ocean freight and has signed contracts with ocean carriers Evergreen, NYK, CMA CGM, etc. It also has a Class A licensed for air freight and contracts with Air China in Guangzhou.

About 85% of its annual cargo volume goes to North America and the rest to South America. Most of the business is under FOB (free on board) terms. Acrowell was developing business under CIF (cost, insurance, freight) terms. It has a sales team of eight in its Guangzhou office. Acrowell’s customers include FMCG (fast moving consumer goods) and pharmaceutical companies such as Unilever, Yunnan Baiyao, and Kunming Pharmaceutical.

In addition, Acrowell International Logistics is running a supply chain project in Shanghai providing warehousing and distribution to customers.

According to Ms. Rebecca Zeng, Acrowell International Logistics plans to set up offices in Changsha, Wuhan and Xi’an in 2013 to strengthen its network in China. Acrowell also has interest in developing its own network in Singapore and countries in Southeast Asia in the coming years. Merging a local logistics company may be an option. The group, Acrowell International Logistics and CTC logistics, has interest in an IPO (initial public offering ), but doesn’t have a timeframe in place.


Sources: A&A Primary Research,

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