Richard D. Armstrong


Armstrong & Associates, Inc. provides supply chain marketing research and management consulting services. We publish Who’s Who in Logistics and Supply Chain Management and multiple research white papers. Our research complements our consulting activities by providing an ongoing database for analysis. A&A’s consulting services include: 3PL outsourcing analysis and selection, supply chain network analysis, mergers and acquisitions advisory services, supply chain operations analysis and benchmarking, information technology analysis and benchmarking, 3PL strategic planning, and targeted market research. Recent research papers include:

  • “E-Commerce Logistics in the United States”
  • “The Business of Warehousing in North America – 2018 Market Size, Major 3PLs, Benchmarking Costs, Prices and Practices”
  • “Global and Regional Infrastructure, Logistics Costs, and Third-Party Logistics Market Trends”
  • “Third-Party Logistics Market Results and Trends for 2018 – Including Estimates for 190 Countries”
  • “Trends in 3PL/Customer Relationships”
  • “Digital Freight Matching – Capturing Technology-Based Efficiencies in the Trucking Industry”

We wrote and published our first Who’s Who guide in 1995 as part of our refocus on logistics outsourcing activities. Since 1995, A&A has been heavily involved in assisting companies in finding third-party logistics services providers. These activities begin with an analysis of current supply chain functions. If outsourcing is determined to be the best path to follow, we can assist clients through to implementation. Many outsourcing projects involve replacing private fleets, finding global supply chain managers, choosing lead logistics services providers and analyzing distribution networks to find the right value added warehousing 3PL.

Prior to Armstrong & Associates emphasis on supply chain management, it specialized in Department of Transportation safety activities for motor carriers. This included performing safety audits, consulting with motor carriers about improvements and developing safety programs. During this period from 1993-1996, A&A developed several training products. They included a hazardous materials training kit for USDOT HM126-F compliance training, a safety audit kit and a legal compliance kit for authorized motor carriers. A&A also derived a significant part of its revenue from presenting at DOT safety and quality improvement seminars.

From 1987-1993, A&A consulted on management and governmental/regulatory matters for motor carriers. A&A continues to perform these activities. Dick is authorized to practice before the Surface Transportation Board (formerly ICC) and the Federal Maritime Commission.

During the same period, A&A also developed and marketed a series of PC software programs for motor carriers. These included equipment maintenance, fuel tax reporting, dispatch, billing and A/R. These programs sold very well providing good supplemental revenue to the firm.

Prior to 1987, A&A consulted on private fleet management, freight bill payment and motor carrier management. A&A conducted its first fleet outsourcing engagement for Borg-Warner in 1986.

Dick completed his undergraduate college education at Northern Illinois University, graduating in 1970 with a BA. From 1970-1972, he did graduate work at the University of California, Los Angeles. In the period from 1972 through 1974, Dick performed graduate studies in transportation and taught at the University of Colorado. In addition, he taught transportation courses at the University of Missouri-Kansas City and Madison Area Technical College. Over the past several years, Dick has developed and presented at seminars held by logistics and supply chain organizations, motor carrier associations and Fortune 500 companies.

Dick’s employment history in logistics is:

1980 – Present … Armstrong & Associates, Inc., Stoughton, WI … Chairman & CEO
Management Consultant, M&A Advisor, Expert Witness, Lecturer, DOT Practitioner

1978 – 1980 … Advance Transportation, Milwaukee, WI … Vice-President
Traffic Pricing Policy Rate Committee Activity, Responsibility for Rating, Billing and Accounts Receivable Department

1976 – 1978 … Neuendorf Transportation, Madison, WI … Director of Traffic Pricing Policy
Rate Committee Activity, Operating Authority Procurement, Special Operating and Service Studies

1974 – 1976 … Yellow Freight System, Shawnee Mission, KS … Rate Analyst, Pricing Analysis,
Transportation Law Research

During the period from 1976 to 1980, Dick was a member of several rate bureau General Rate Committees and the National Classification Committee.

In 1979 and 1980, he participated in the Carrier Defense Committee which nationally represented the trucking industry before the FHWA (I.C.C.) in Ex Parte MC-128, “Revenue Need Standards in Motor Carrier General Increase Proceedings .”

Dick represented the Wisconsin general freight carriers before the Wisconsin Transportation Commission in their requests for general increases in 1980 and 1981. He has also been a witness, participant or representative in operating authority cases, rate cases and cost proceedings before the FHWA (I.C.C.) and state commissions and courts in California, Illinois, Oklahoma, Texas and Wisconsin.

In 1984-85, Dick worked as a cost expert for United Parcel Service in its cases before the Oklahoma and Texas Commissions. The latter case was the end of UPS’ 20 year effort to institute operations in Texas.

This information is provided for the sole purpose of evaluating Armstrong & Associates, Inc. key personnel for proposed consulting engagements; other use is strictly prohibited. 

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