Xiamen Wintrans Logistics Co., Ltd.
Xiamen, China Site Visit
January 8, 2014
Eric Xiang

Key Personnel:
Mr. Waldo Deng, General Manager
Mr. Dennis Chou, Overseas Department

Xiamen Wintrans Logistics Co., Ltd. was founded in 2000 and is headquartered in Xiamen, China. Its branch offices in China are located in Guangzhou, Shanghai, Shenzhen and Yiwu. Its offices outside of China are located in United Arab Emirates, Indonesia and Malaysia. It has a staff of 250 employees.

Wintrans Logistics is focused on ocean freight forwarding mainly handling exports. Wintrans Logistics is a licensed NVOCC (non-vessel operating common carrier) and works with Maersk and APL to South America, CSAV to the Far East, etc. Its annual cargo volume is around 35,000 TEUs (twenty-foot equivalent units). According to Mr. Dennis Chou, 60% of business is based on FOB (free on board) terms. Its cargo volume is mainly destined to the Far East and Latin America, primarily Mexico. Wintrans is a member of the WCA (World Cargo Alliance) family; therefore, it uses some WCA members as agents in overseas destinations. This supports Wintrans Logistics in providing global service to its customers.

Air freight is not a strength of Wintrans and it is not Class A licensed. When customers ask Wintrans to handle their air freight shipments, Wintrans gets support from its agents.

To build its network, Wintrans started expanding in Southeast Asia. It has its own offices in Jakarta, Indonesia; Port Klang, Malaysia and Dubai, United Arab Emirates. The key business from these countries is not to China, but mainly to Latin America and Mexico. Wintrans has a good understanding of the local market.

According to Mr. Waldo Deng, Wintrans plans to set up offices in North China including in base ports such as Qingdao, Dalian and Tianjin and in other main cities like Chengdu and Wuhan. Wintrans hopes to expand its China network with 15 to 20 offices in the coming years. After building its office network, Wintrans plans to put more focus on ground distribution management, including warehousing and transportation. Wintrans does not want to be a distribution service provider, but rather a distribution service manager.

Wintrans has been doing its homework in imports market research and has big goals for its ocean and air imports business. For example, Wintrans trusts that the import market and cargo volume for red wine will be very huge in China.

Wintrans is also interested in building its own network in Mexico and other key destinations in Latin/South America. A joint venture or even a merger will be the way for Wintrans to build its own network in Mexico, Latin/South America, and North China.


Sources: A&A Primary Research, http://www.wintrans.com.cn/

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