Wisepower Transportation & Distribution (Guangzhou) Ltd.

Guangzhou, China Site Visit
April, 2013
Eric Xiang

Key Personnel:
Mr. Idiom Ling, Marketing Director
Mr. Bruce Ruan, Supervisor – Marketing Dept.

Wisepower Transportation & Distribution (Guangzhou) Ltd. (WTD) was founded in 1995 and is headquartered in Guangzhou, China. More than 400 employees work in its offices located in Guangzhou, Beijing, Shanghai, Shenzhen and Hong Kong. WTD was a key air freight forwarder in South China years ago. Now, it’s an integrated logistics services provider in the market.

WTD is an IATA (International Air Transport Association) member and Class A licensed for air freight. WTD is also a licensed NVOCC (non-vessel operating common carrier) and AAA qualified customs broker in Guangzhou.

With its founding business in air freight forwarding, WTD has good relationships with the airlines and experience in air chartering. It handles 10,000 metric tons of air freight annually. WTD acts as the ground operations agent for most airlines in the Guangzhou airport. Nearly 50% of the export business comes from the palletization.

Due to the international flights limitation in Guangzhou, most air cargo is imported via Hong Kong with a one-day delay for cross-border trucking and customs inspection. In order to solve the time delay problem, WTD cooperates with the Hong Kong air cargo terminal and provides its Super-Link service for direct bonded trucks from the Hong Kong airport to the Guangzhou airport. After the air cargo arrives in Hong Kong, it can be shipped by bonded truck from the Hong Kong airport to Guangzhou airport within four hours through its Super-Link service. There are no cross-border delays due to customs inspections as its Super-Link service is permitted by both Hong Kong and Guangzhou customs. Many of its customers like this service.

For ocean freight, WTD has contracts with common carriers and handles 1,000 TEUs (20′ container equivalent units) per month of exports and imports through the Port of Guangzhou.

WTD is running a temperature-controlled warehouse in the Guangzhou airport which is 1,000 square meters, so it’s secured many medicine and bio-pharmaceutical customers. WTD also has good experience in doing EEIQ (entry-exit inspection and quarantine). It can handle air imports of animals with its EEIQ experience. This has made WTD very competitive in the market.

WTD is also running a VMI (vendor-managed inventory) warehouse for Toyota and Honda factories in Guangzhou.

Other than its own business, WTD has cooperation with global logistics companies and handles their imports customs clearance and distribution. DHL and Expeditors are some of the global logistics companies who use WTD as their agent for some of their import shipments. WTD handles the imports customs clearance, EEIQ, warehousing and distribution. This provided WTD the opportunity to communicate with multi-national companies such as LG and Samsung.

As more and more import air shipments are being handled by WTD, its cargo volume for customs clearance, warehousing and distribution grew. Now WTD is focused on being an integrated logistics service provider in the local market.

WTD was primarily a local air freight forwarder years ago. But now, WTD is changing as it has experience in warehousing and distribution. It is a key logistics services provider in the local Guangzhou market. With its global agent network, WTD should secure more import business which should spur more growth in the near future.

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