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Werner Enterprises finds Growth in a Challenging Year
Omaha, Nebraska Site Visit
June 2, 2009
By
Evan Armstrong
Key Personnel:
Derek Leathers, Chief Operating Officer, President
of Werner Global Logistics
Marty Nordlund, Senior Executive Vice President -
Specialized Services
Jim Schelble, Executive Vice President - Sales and
Marketing
Fred Thayer, Director of Corporate Communications
Company Overview
Founded
in 1956, Werner Enterprises has grown from a small trucking company into a
large, multifaceted transportation and third-party logistics (3PL) provider. Its
2008 revenues were $2.2 billion and net income was $68 million. Werner
Enterprises’ service offering is split between truckload transportation,
dedicated contract carriage, cross-border Mexican and Canadian services and
non-asset based international and domestic transportation management. Werner
Enterprises has over 14,000 employees (including over 3,000 non driver
employees) and approximate trucking assets of 7,500 tractors and 25,000
trailers.
Werner
Enterprises has invested sizably in its non-asset based 3PL operations, Werner
Global Logistics (WGL) and Value Added Services (VAS), to expand beyond its core
North American trucking operations. This includes additional domestic non-asset
based transportation management capacity from a contracted base of over 6,000
alliance carriers. According to Derek Leathers, Werner Enterprises’ chief
operating officer and president of Werner Global Logistics, "Our three-to-five
year plan is to grow Werner to a $3 billion enterprise and have a third of our
revenues generated by the non-asset based logistics services (VAS and WGL)
operations."
Value Added Services (VAS)
Overview
Founded
in 1994, Werner Enterprises’ VAS has evolved from Werner Logistics Services. It
consists of Brokerage, Freight Management services and Intermodal. VAS and WGL
have grown to over $450 million in annual freight under management. When
adjusted for accounting revenues, combined gross revenues for 2008 were $265
million and now account for 13% of Werner Enterprises’ total revenues. Of the
$265 million non-asset based logistics services revenues, $135 million was
generated by Brokerage with the balance coming from Freight Management services,
Intermodal (approximately $50 million) and WGL. Total operating income for the
non-asset logistics services operations was $14.6 million in 2008, which equates
to 12.9% of Werner Enterprises’ total operating income.
Werner
Enterprises’ Brokerage operations have grown rapidly since being formed in 2003.
The operation now has a staff of 95 working out of 10 North American offices.
Werner Enterprises’ Brokerage has contracts with over 6,000 carriers. Seventy
percent of its business is dry van truckload, 15% is flatbed and specialized, refrigerated/temperature controlled and
less-than-truckload (LTL) account for 5% apiece, and other modes account for the
rest. Werner Enterprises’ Brokerage
also performs power-only driver/tractor services for customers with trailers and
transportation of bulk commodities. According to Skip Schollaert, senior vice
president - Brokerage and Intermodal services, "We are actively targeting
temperature control, LTL and commodities brokerage business for a significant
part of our future growth."
When
more extensive transportation management is desired by a shipper, Werner
Enterprises’ Freight Management services provide a holistic approach to managing
customers’ transportation from network analysis and design to transportation
execution and visibility. It utilizes Werner Enterprises’ proprietary
transportation management system, SMART, to optimize transportation modes and
consolidate orders, create shipments and route shipments to carriers. Using
SMART, Freight Management manages inbound and outbound transportation, tracks
carrier routing compliance and insures proper freight bill payment. Freight
Management’s services are organized into industry categories: retail,
industrial, manufacturing and food services. This allows it to concentrate on
industry expertise and implement the targeted logistics solutions for its varied
customer base.
Intermodal services further differentiate Werner Enterprises from the majority
of its domestic 3PL competition. Based in Omaha, the Intermodal operation
leverages Werner’s equipment base of 25,000 trailers and offers a range of
transit options to meet customers’ supply chain needs. An estimated 60% of its
loads are handled via "free runners" (rail-ready trailers) and 40% are handled
as trailer on flatcar (TOFC).
Werner Global Logistics Overview
Werner
Global Logistics (WGL) was founded in 2006 and is made up of three separate
legal entities: Werner Global Logistics U.S., LLC, Werner Global Logistics
(Shanghai) Co. Ltd. and Werner Global Logistics Mexico. Werner Global Logistics
U.S. is a licensed U.S. NVOCC (non-vessel operating common carrier), U.S.
Customs Broker, TSA-approved Indirect Air Carrier, ITAR Certified Air Carrier
and IATA Accredited Cargo Agent. Werner Global Logistics (Shanghai) Co. Ltd., is
a licensed freight forwarder and NVOCC in China and a logistics, consulting,
warehousing, consolidation and ground transport operator throughout China.
Werner Global Logistics Mexico provides freight forwarding and NVOCC services to
Werner Enterprises’ customers in Mexico.
WGL has
over 200 customers and is managing international shipments to and from over 90
countries worldwide. Its import/export services include: ocean and air freight
forwarding, NVOCC shipping, shipment consolidation/deconsolidation and customs
brokerage with duty drawback processing. Additional WGL services include:
purchase order and vendor management programs, product labeling and pick/pack
operations.
In
addition to its own office network in China, WGL has established alliances with
select local Chinese logistics providers to provide inland distribution from
major ports and warehousing and transportation services from 20 distribution
centers throughout China. WGL has also established an agent network in Europe,
Central America, Africa, Russia, South America, India and the Caribbean. WGL's
largest NVOCC/freight forwarding markets are: 1. exports/imports to and from
Eastern Asia, 2. exports to Africa and 3. imports/exports to South America. The
WGL companies and agent office locations are shown in the figure below.
Werner Global Logistics
Locations

Dedicated Services
Established in 1992, Werner Enterprises’ Dedicated services operations have
grown at over 33% annually. With 2008 revenues of $735 million, Dedicated
services accounts for 37% of Werner Enterprises’ revenues and approximately 42%
of its total truck fleet with 3,150 tractors. Marty Nordlund, Werner
Enterprises’ senior executive vice president - Specialized Services plans on
growing Werner Enterprises’ Dedicated services to 4,000 tractors by 2011. The
Dedicated services team is focused on creating customized solutions for its
customers utilizing solo drivers, trainer teams, slip seat and part-time drivers
handling equipment including: dry van, temperature controlled, curtain side,
flatbed, and dump and pneumatic bulk trailers. Dedicated services’ largest
customer is Dollar General. Other major Dedicated services accounts include:
Anheuser-Busch, ConAgra Foods, Family Dollar, Home Depot, Kraft, OfficeMax, P&G,
Sears, Staples and Walmart.
Dedicated services manages over 120 individual customer fleets ranging from one
to 100+ tractors. About 70% of the fleets are managed on-site at customer
locations and about 30% of the smaller fleets are managed from Werner
Enterprises’ operations center in Omaha.
The
Dedicated operation reinforces three key market differentiators: technology,
flexibility and backhaul contribution. Werner Enterprises uses its unique
position as the only DOT approved carrier that can use the paperless log system
to improve utilization by over 8% on the fleets it operates. As one of the
largest transportation companies in the industry, Werner Enterprises has both
the freight network and 7,375 trucks to offer fleet size flexibility to its
customers. Dedicated services utilizes a team of backhaul specialists to match
empty lanes with freight opportunities, which according to the Dedicated
operation has saved customers over 4% of the cost of operating their fleets.
Combined, these differentiators save Dedicated customers 12% annually and are
why it’s one of the leading dedicated contract carriers in the industry.
Going the Distance: U.S. Swim
Trials Transportation Management Case Study
The
2008 U.S. Swim Trials were held June 29 through July 6, 2008, in Omaha, Neb. WGL
was selected to be the official freight forwarder and logistics provider for the
pools used in the trials.
In
April 2008, five WGL containers were loaded with the pools components and
materials at the Myrtha Pools factory in Genoa, Italy. The thousands of
components and materials ranged from individual bolts to two-meter-wide pool
side panels. Many of the materials were sensitive and some were hazardous. WGL
arranged for the ocean shipping from Italy and the containers were transported
to the Port of New York. After clearing Customs, the containers were loaded on
an intermodal train and ultimately delivered to a warehouse for short-term
storage.
On May
8, the containers were loaded onto Werner Enterprises’ trucks and transported to
the Qwest Center in Omaha, where they were unloaded and the materials were
separated and prepared for installation.
This
case study demonstrates how WGL managed the importation of the pool components,
handled the customs brokerage into the U.S. and arranged for intermodal
container transportation, short-term storage and final delivery to the swim
trials site.
Summary
Werner
Enterprises has its vision set squarely on strategically developing
complementary non-asset based logistics operations and dedicated transportation
services to meet customers' global supply chain needs. As it expands, it will
continue to leverage its corporate culture and long-term focused values in
developing relationships which provide Werner Enterprises with significant
competitive advantages.
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Home Depot, Kraft, OfficeMax, Sears, Staples, P&G, Walmart, Dedicated Contract
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Home Depot, Kraft, OfficeMax, Sears, Staples, P&G, Walmart, Dedicated Contract
Carriage, Intermodal, Freight Management, 3PL, Logistics, Armstrong &
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Global Logistics, Werner Logistics Services, Indirect Air Carrier, Certified Air
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Home Depot, Kraft, OfficeMax, Sears, Staples, P&G, Walmart, Dedicated Contract
Carriage, Intermodal, Freight Management, 3PL, Logistics, Armstrong &
Associates, Logistics Provider, Case Study, Werner, Werner Enterprises, Werner
Global Logistics, Werner Logistics Services, Indirect Air Carrier, Certified Air
Carrier, IATA Accredited Cargo Agent, Anheuser-Busch, ConAgra, Family Dollar,
Home Depot, Kraft, OfficeMax, Sears, Staples, P&G, Walmart, Dedicated Contract
Carriage, Intermodal, Freight Management, 3PL, Logistics, Armstrong &
Associates, Logistics Provider, Case Study, Werner, Werner Enterprises, Werner
Global Logistics, Werner Logistics Services, Indirect Air Carrier, Certified Air
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Home Depot, Kraft, OfficeMax, Sears, Staples, P&G, Walmart, Dedicated Contract
Carriage, Intermodal, Freight Management, 3PL, Logistics, Armstrong &
Associates, Logistics Provider, Case Study, Werner, Werner Enterprises, Werner
Global Logistics, Werner Logistics Services, Indirect Air Carrier, Certified Air
Carrier, IATA Accredited Cargo Agent, Anheuser-Busch, ConAgra, Family Dollar,
Home Depot, Kraft, OfficeMax, Sears, Staples, P&G, Walmart, Dedicated Contract
Carriage, Intermodal, Freight Management...
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