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Total Warehousing
Posed to Move Up
Phoenix, Arizona USA
January 18, 2005
By
Richard Armstrong
Key Personnel:
Jim
Updike, President & CEO
Eric
Ritz, COO
John
Bollman, Director of Business Development
Jeff
Updike, Sales Director
Phoenix-based Total Warehousing operates 30
warehouses and has reached $65 million in revenue. Total has a new owner, Fenway
Partners, and a key group of managers in their thirties ready to move ahead. In
addition, its new sister company Transport Industries, one of the nation’s
largest dedicated contract carriers, offers Total the opportunity to market
larger, integrated solutions.
Total was started by Randy Knight, an owner of
Knight Transportation and Jim Updike. CEO Updike hired Eric Ritz early on. Ritz,
COO, and Updike have built the business steadily. The compound annual growth
over the last five years has exceeded 20% a year.
Total expanded from Phoenix to California,
Texas, Nevada and even has a St. Louis operation. The stage is set to move to
the next level geographically and expand its presence to other verticals.

Total’s largest customers represent major drug
chains, pet food manufacturers, electronics, grocery, beverage (full and empty
containers), medical supplies, and pallets (Chep).
The Chep facilities handle millions of pallets
a year. Pallets are unloaded, sorted, inspected, and repaired and painted as
needed and based on specific Chep criteria. Pallets are then re-issued to
customers in truckload quantities.
Close to Phoenix headquarters, Total provides
store replenishment services for a major retail company. First shift operations
involve de-containerization, re-palletizing, barcoding, RF scanning and put-away
of approximately 10,000-15,000 cases per day.
Second shift
predominantly involves wave picking over 5,000 SKU’s for multiple retail
locations. Each case is individually labeled with a store locator number and
specific routing number. Orders are then consolidated and floor-loaded onto
trailers for multiple stop deliveries. Total is responsible for maintaining over
99.9% accuracy in this narrow-isle racking configuration.
Total also provides a number of VAS services
for a major electronics retailer in a Ft. Worth, TX facility. Services include
returns processing, refurbishment services, repair, light assembly, labeling,
and kitting. Product is received into an integrated JD Powers WMS system. Daily
cycle counts and KPI reporting are performed to maintain inventory accuracy.
Outbound order processing consists of special labeling, UCC 128 requirements and
Sensormatic tagging. All product is then RF scanned and consolidated into
trailers for both international and domestic shipments. Freight consolidation
and optimization is performed using i2 load planning software. This operation
runs 24/5.
Total maintains a flexible infrastructure by
leasing some of its facilities on a short term basis. With rented warehouses and
flex labor, the company can expand and contract faster than many of its
competitors.

Total operates a fleet of company owned
tractors and trailers in support of its warehousing operations. Many are
dedicated to JIT operations for their beverage operations. Total also operates a
small freight brokerage division to handle long distance and over-flow loads.
This brokerage will expand to transportation management programs, some of which
will be in conjunction with its sister company, Transport Industries (TI).
TI, based in Mesquite, Texas, operates over
3000 tractors in dedicated contract carriage. TI services Wal-Mart, Kroger,
Target and other retail customers extensively. Joint offerings between TI and
Total can be expected in the future.
Updike, Ritz and company are ready for the new
challenges.
...Total Warehousing,
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replenishment services, Fenway Partners, Transport Industries, dedicated
contract carriers, Knight Transportation, retail logistics, returns processing,
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planning, i2, flex labor, Total Warehousing, total warehousing, warehousing
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labor, Total Warehousing, total warehousing, warehousing 3pls, warehousing
distribution, Chep, store replenishment services, Fenway Partners, Transport
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logistics, returns processing, JD Powers, WMS, Sensormatic, Walmart, Kroger,
Target, KPI reporting, load planning, i2, flex labor, Total Warehousing, total
warehousing, warehousing 3pls, warehousing distribution, Chep, store
replenishment services, Fenway Partners, Transport Industries, dedicated
contract carriers, Knight Transportation, retail logistics, returns processing,
JD Powers, WMS, Sensormatic, Walmart, Kroger, Target, KPI reporting, load
planning, i2, flex labor, Total Warehousing, total warehousing, warehousing
3pls, warehousing distribution, Chep, store replenishment services, Fenway
Partners, Transport Industries, dedicated contract carriers, Knight
Transportation, retail logistics, returns processing, JD Powers, WMS,
Sensormatic, Walmart, Kroger, Target, KPI reporting, load planning, i2, flex
labor, Total Warehousing, total warehousing, warehousing 3pls, warehousing
distribution, Chep, store replenishment services, Fenway Partners, Transport
Industries, dedicated contract carriers, Knight Transportation, retail
logistics, returns processing, JD Powers, WMS, Sensormatic, Walmart, Kroger,
Target, KPI reporting, load planning, i2, flex labor, Total Warehousing, total
warehousing, warehousing 3pls, warehousing distribution, Chep, store
replenishment services, Fenway Partners, Transport Industries, dedicated
contract carriers, Knight Transportation, retail logistics, returns processing,
JD Powers, WMS, Sensormatic, Walmart, Kroger, Target, KPI reporting, load
planning, i2, flex labor, Total Warehousing, total warehousing, warehousing
3pls, warehousing distribution, Chep, store replenishment services, Fenway
Partners, Transport Industries, dedicated contract carriers, Knight
Transportation, retail logistics, returns processing, JD Powers, WMS,
Sensormatic, Walmart, Kroger, Target, KPI reporting, load planning, i2, flex
labor, Total Warehousing, total warehousing, warehousing 3pls, warehousing
distribution, Chep, store replenishment services, Fenway Partners, Transport
Industries, dedicated contract carriers, Knight Transportation, retail
logistics, returns processing, JD Powers, WMS, Sensormatic, Walmart, Kroger,
Target, KPI reporting, load planning, i2, flex labor, Total Warehousing, total
warehousing, warehousing 3pls, warehousing distribution, Chep, store
replenishment services, Fenway Partners, Transport Industries, dedicated
contract carriers, Knight Transportation, retail logistics, returns processing,
JD Powers, WMS, Sensormatic, Walmart, Kroger, Target, KPI reporting, load
planning, i2, flex labor, Total Warehousing, total warehousing, warehousing
3pls, warehousing distribution, Chep, store replenishment services, Fenway
Partners, Transport Industries, dedicated contract carriers, Knight
Transportation, retail logistics, returns processing, JD Powers, WMS,
Sensormatic, Walmart, Kroger, Target, KPI reporting, load planning, i2, flex
labor, Total Warehousing, total warehousing, warehousing 3pls, warehousing
distribution, Chep, store replenishment services, Fenway Partners, Transport
Industries, dedicated contract carriers, Knight Transportation, retail
logistics, returns processing, JD Powers, WMS, Sensormatic, Walmart, Kroger,
Target, KPI reporting, load planning, i2, flex labor, Total Warehousing, total
warehousing, warehousing 3pls, warehousing distribution, Chep, store
replenishment services, Fenway Partners, Transport Industries, dedicated
contract carriers, Knight Transportation, retail logistics, returns processing,
JD Powers, WMS, Sensormatic, Walmart, Kroger, Target, KPI reporting, load
planning, i2, flex labor, Total Warehousing, total warehousing, warehousing
3pls, warehousing distribution, Chep, store replenishment services, Fenway
Partners, Transport Industries, dedicated contract carriers, Knight
Transportation, retail logistics, returns processing, JD Powers, WMS,
Sensormatic, Walmart, Kroger, Target, KPI reporting, load planning, i2, flex
labor, Total Warehousing, total warehousing, warehousing 3pls, warehousing
distribution, Chep, store replenishment services, Fenway Partners, Transport
Industries, dedicated contract carriers, Knight Transportation, retail
logistics, returns processing, JD Powers, WMS, Sensormatic, Walmart, Kroger,
Target, KPI reporting, load planning, i2, flex labor...
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