Third-Party Logistics Provider (3PL) Marketing Strategy Review and Business Planning

Leverage A&A's third-party logistics market expertise and benchmarks to develop an executable "real world" 3PL business plan. Our standard planning process is as follows:

1. Internal Analysis - Performed onsite at client location(s)

Objective: Assess internal capabilities of current processes, facilities, organization, capacities, cost structure, systems, performance metrics and back office.

1. Review current warehousing and transportation management  processes and metrics

2. Identify current operating cost structure components

3. Review information systems capabilities

4. Define management and administrative structure

5. Assess overall value-added warehousing and transportation management capabilities

6. Assess overall information systems capabilities

7. Assess current management and administrative structure

8. Assess key performance indices and operational metrics being used

9. Identify current strengths and weaknesses

2. Market Analysis and Positioning

Objective: Determine areas of competitive advantage and product differentiation. Identify industry trends, segments, target segments and potential customers.

1. Identify third-party logistics market trends, growth rates and segment profitability profiles

2. Define trends in service offerings and technology

3. Provide industry cost and pricing benchmarks

4. Analyze potential competition

5. Identify potential areas of competitive advantage and service differentiation

3. Third-Party Logistics Provider Business Plan

Objective: Define the processes, facilities, organization, capacities, cost structure, information systems, performance metrics and back office organization required to develop a leading third-party logistics business.

1. GAP analysis – What capabilities are missing to be a leading 3PL?

   1. Process and capabilities gaps

   2. Facility constraints and gaps

   3. Systems and Information Technology gaps

   4. Management and administrative infrastructure gaps

   5. Labor constraints and gaps

2. Recommended service portfolio and market targets

   1. Define service offering based on capabilities

   2. Identify target vertical industries and potential customers

   3. List recommended business growth steps

4. Sales and Promotion Strategy Development

Objective: Develop a strategy for selling 3PL services.

1. Develop a consistent strategy for sales and promotion

2. Define sales organization structure/personnel requirements

3. Identify advertising and corporate communication options

4. Build a solid bid package for responding to customer requests for proposal (RFP)

Key Benefits:

•  Identify unmet customer requirements and needs.

•  Isolate needed internal improvements and capabilities.

•  Receive a targeted action plan that can be implemented.

•  Obtain the necessary support to make your 3PL an industry leader.

•  Profitably increase market share by targeting the right new business.

•  Get recognized and included on customer request for proposals.

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