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Penske Logistics
Integrates Systems and People for
Top-Notch
Transportation Management Solutions
Penske Logistics Technology, Engineering and Quality Center
Cleveland,
Ohio USA
November 13, 2002
By
Evan Armstrong
Key Personnel:
Joseph Gallick, Senior Vice President
of Sales
Chuck Papa, Director of Information
Technology
Jack Straka, Director of Systems
Development
Amy Ilyes, General Manger of
Logistics Engineering
Kevin Lamanna, Project Manager
Engineering Sales
Michele Mitch, Logistics Product
Marketing Manager
Building upon its roots in truck leasing and dedicated contract carriage,
Penske Logistics has grown to be a top 3PL and Lead Logistics Provider. Penske
boasts net revenues in excess of $1 billion, more than 11,000 employees
worldwide, and has solid earnings. Growth has come through a combination of
technological improvements and increased value-added transportation services.
The impact of these improvements has been reflected in Penske’s growth with
existing customers. In 2001, approximately 70% of its new business came from
providing additional services to existing customers.
Penske’s strategy focuses on optimizing transportation networks to reduce
customer costs, improve service levels, and increase supply chain visibility.
The backbone infrastructure includes integrated proprietary and purchased supply
chain systems that result in a unique and powerful I.T. solution. Its staff of
280 at the technology center in Cleveland includes 118 systems development
people, 55 logistics engineers and 40 systems implementation/integration
personnel.
Penske has long been a beta test site for i2’s transportation management
software. They have successfully integrated i2’s transportation manager and
optimizer with their proprietary logistics management system (LMS) to
efficiently optimize supply networks under the Penske operating model. This
model usually starts with Penske managing a dedicated fleet for a customer and
uses the systems to optimize the transportation by consolidating smaller
shipments for inclusion on dedicated truck routes where possible, or for tender
to contract carriers if the cost savings is greater. By including dedicated
contract carriage into the carrier selection process it provides customers with
greater fleet utilization and cost savings and gives Penske a unique systems
offering.
Further systems capabilities come from integration of street-level routing
routines, customer ERP systems, EDI, warehouse management systems, Qualcomm
satellite tracking for dedicated units, and handheld PDA use by drivers for
real-time proofs of delivery. All order status information is made
available to customers via the internet through Penske’s web based Supply Chain
Window inquiry tool.
This technology backbone and underlying data warehouse drives extensive
reporting and order management functionality and has been instrumental to
Penske’s growth with highly service sensitive customers in automotive, durable
goods manufacturing, and computers and electronics. Its customer list includes
DaimlerChrysler, Ford, GE Aircraft Engine, Panasonic, and Whirlpool.
As Penske moves forward as a true transportation network manager, we
anticipate seeing continued international growth and greater customer reliance
on Penske to manage total supply chains as a lead logistics provider.
For detailed information on Penske’s Ford Nirvana operation, see Dick’s
write-up at
http://www.3plogistics.com/penske_site_visit.htm.
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DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
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outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
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DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
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outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
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DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
Logistics, penske, penske logistics, transportation management, logistics
outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
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outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
Logistics, penske, penske logistics, transportation management, logistics
outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
Logistics, penske, penske logistics, transportation management, logistics
outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
Logistics, penske, penske logistics, transportation management, logistics
outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
Logistics, penske, penske logistics, transportation management, logistics
outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
Logistics, penske, penske logistics, transportation management, logistics
outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool, Penske, Penske
Logistics, penske, penske logistics, transportation management, logistics
outsourcing, 3pl outsourcing, dedicated contract carriage, DCC, top 3pls, lead
logistics providers, i2, transportation management software, ERP, EDI, Qualcomm,
DiamlerChrysler, Ford, GE Aircraft Engine, Panasonic, Whirlpool...
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