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Cat
Logistics Retools its China Strategy to Support Caterpillar's Rapid Growth
Shanghai, China
November 19, 2008
By
Evan Armstrong
Key Personnel:
Paul Joseph -
President, Caterpillar Logistics Services, Inc., Asia Pacific Region
Steven Duan -
Manager, Lingang China Logistics Center, Caterpillar Logistics Services, Inc.
Overview
Caterpillar Logistics Services, Inc. (Cat Logistics) is a tier-one global supply chain manager.
According to Armstrong & Associates estimates, its 2007 gross revenues
were $3.15 billion and realized net revenues $2.12 billion. Cat Logistics
has approximately 12,000 employees working on six continents, 23 countries, and
in 110 facilities. Its warehousing footprint is over 27 million square feet and
it fulfills approximately 160 million orders per year. In addition, Cat
Logistics manages over $1.6 billion in purchased transportation per year.
Cat Logistics has core capabilities in value-added warehousing and distribution.
These include: manufacturing support, vendor managed inventory (VMI), kitting,
sequencing, light assembly, packaging, labeling and spare/service parts
distribution. It couples these with international and domestic transportation
management operations to provide an integrated end-to-end supply chain
management offering. The majority of its customer relationships are in the
Automotive and Industrial manufacturing industry verticals; however, Cat
Logistics has also been diversifying into Mining, Oil & Gas, Aerospace & Defense, Technological, and
Consumer Durables industries. Key logistics customers include: its parent
Caterpillar, Bombardier, Daimler, Eaton, Emerson, Ford Motor Company,
Harley Davidson, Kia, Land Rover, Mazda, Mosaic, Newmont, Toshiba, and Volvo.
To support
operations, Cat Logistics primarily uses SAP’s enterprise resource planning (ERP)
system when needed and either SAP’s warehouse management system, or Cat
Logistics proprietary WMS. In many operations, the systems have been integrated
to either Cat Logistics core transportation management system (TMS) from i2
Technologies, or Cat Logistics legacy TMS. Most of its warehousing operations
utilize radio frequency (RF) devices integrated with WMS for paperless putaway
and picking and overall inventory management.
Cat Logistics
– Asia and China
In a recent visit to Shanghai, China,
we had the opportunity to spend some time with Paul Joseph, Caterpillar
Logistics Services, Inc. president of Asia Pacific operations. According to Joseph,
Cat Logistics has three main business focuses within Asia:
1.
Build distribution network to support its parent Caterpillar and develop 3PL business.
2.
Help Caterpillar factories with manufacturing logistics and supply chain
management.
3.
Provide network transportation management services to Caterpillar on a
global basis.
To meet Caterpillar's rapid growth in Asia, Cat
Logistics has doubled its Australian warehouse capacity and its Singapore and Lingang/Shanghai warehousing operations are running at near full capacity. The
business strategy has been to address service parts logistics needs for
Caterpillar and to focus on organic growth with existing 3PL customers.
Cat Logistics operations supporting Caterpillar's manufacturing
operations are adding people for inbound supply chain management, sequencing,
and
manufacturing support. According to Joseph, Cat Logistics currently supports 30
Caterpillar manufacturing operations.
Cat Logistics
has been operating in China since 2003 when it set up a joint venture with Lei
Shing Hong Limited. Headquartered in Shanghai, it currently has 60 employees
which primarily are based at its distribution center in Lingang New City,
Shanghai, China.
Cat Logistics
Lingang Logistics Center
In January 2005, Cat Logistics began construction of its warehousing and
distribution operation in Lingang. The 21,000 square meter facility was
completed in February 2006 and began operations in March 2006. It has both
bonded and non-bonded storage and initial operations include service parts
distribution for four large Caterpillar distributors in China.
Figure 1 - Cat
Logistics Lingang Logistics Center Location
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