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APL Logistics Provides the Infrastructure to Support Global Trade
Rancho Cucamonga and City of Industry,
California
USA Site Visits
November 8, 2011
By
Evan Armstrong
APL Logistics Key Contract Logistics Services Personnel:
David Frentzel – Vice President, Global Contract Logistics
Rajiv Saxena – Vice President, Global Supply Chain Engineering
Bill Spiker – Vice President, Business Development, U.S. & Canada
Kyle Oslos – Director, Operations, U.S. & Canada
Dan Montgomery – Vice
President, Account Management, Americas and LTAM Operations
APL
Logistics Overview
APL Logistics is a top 50 global third-party logistics provider (3PL) and part
of the $9.4 billion Singapore-headquartered NOL Group. In 2010, APL Logistics
generated gross revenue of $1.3 billion and Core EBIT (earnings before interest
and tax) of $67 million. It has a staff of 4,500 employees spread throughout 260
locations in 50 countries. APL Logistics derives significant revenues from five
main customer industry groups: Automotive and Industrial Manufacturing,
Apparel/Fashion, Retail, Food and Consumer Goods, and Electronics/Hi-Tech. Key
customers include: ASICS, Avon, Colgate-Palmolive, Dow Corning, Emerson,
Electro-Motive Diesel, Netgear and Stein Mart.
About 60% of APL Logistics’ revenues are from its warehousing, land
transportation and automotive logistics services and the rest are primarily from
its international logistics services which includes origin services, ocean
consolidation, destination deconsolidation and transloading, and air and ocean
freight forwarding operations. APL Logistics is expanding its land
transportation services to an asset-based, domestic transportation management
model with the addition of 1,000 new 53’ APDU (application protocol data unit)
containers in 2011. This move to company-owned assets has resulted in 60% plus
year-to-date growth for 2011 and has complemented the company’s contract and
international logistics services. The Americas account for 61% of APL Logistics’
revenues and represent 15.8M square feet of its total 24.7M square foot global
contract logistics warehousing network. Asia/Middle East and China are the next
largest contract logistics geographies followed by Latin America and Europe. APL
Logistics’ global warehousing network is detailed in the table below.
APL
Logistics – Global Warehousing Footprint

¹Includes CFS
(container freight station)
facilities under contract.
²Excludes warehousing
space available through fourth parties (totaling 20 facilities and 2.2M square
feet).
³Includes primary
operations in Chile, Mexico, Costa Rica, and CFS facilities under contract.
APL Logistics has core value-added warehousing service capabilities in
manufacturing support, vendor managed inventory (VMI), kitting, sequencing,
light assembly, packaging, labeling and client services. It couples these with
its international and domestic transportation management operations to provide
customers with an integrated, end-to-end supply chain management solutions
offering.
To support its contract logistics operations, APL Logistics utilizes a suite of
warehouse management systems (WMS), including Manhattan Associates “WMi/PkMS,”
Dematic/HK Systems “HKwm,” and its proprietary "WMSp." Each WMS integrates with
clients’ enterprise resource planning (ERP) systems as well as with the
company’s suite of transportation management systems: “OTM” Oracle
Transportation Manager, “TM400” and “LoadTech.” APL Logistics’ technology
solutions include systems for labor management, yard management, shipment
optimization, and supply chain visibility to facilitate full order-to-delivery
supply chain optimization and tracking. Integration with client's SAP ERP
systems is a core competency. Most of APL Logistics’ warehousing operations
utilize radio frequency (RF) devices integrated with the warehouse management
system(s) for paperless put away, picking and overall inventory management.
RFID, voice data collection, integrated parcel manifesting and automated
material handling solutions are also deployed when needed. In addition to APL
Logistics’ suite of logistics management applications, it has also deployed a
comprehensive Executive Dashboard. This dashboard provides its management team
with a comprehensive view on business and how it’s performing - inclusive of
financial, operational, safety, service, and other key metrics necessary to
properly manage business.
APL Logistics invests significant resources in Lean Management and ongoing
continuous improvement initiatives. It has a company-wide formal continuous
improvement process which incorporates Lean and Six Sigma methodologies. Many of
the efforts work towards reducing operational waste, streamlining operations,
and standardizing its leading operational procedures and processes across its
global network. According to APL Logistics, its continuous improvement efforts
generated over $24 million in annual cost savings/benefits.
APL Logistics’ staff dedicated to contract logistics services numbers over 500
in five warehouses encompassing more than 1.8M square feet in Southern
California. On our visit, we had the opportunity to tour three of the five
different warehousing operations. They are detailed in the sections below.
Rancho Cucamonga, CA Multi-client Warehouse
APL Logistics runs a 443,190 square foot, multi-client warehousing operation in
Rancho Cucamonga, CA approximately 60 miles northeast of the port of Long Beach.
The warehouse has a staff of 65, working six days a week, in a two-shift
operation. This facility supports a wide range of commodities, including
giftware, consumer goods, electronics, and footwear.
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APL Logistics is
also performing multiple value-added services. On the day of our visit,
approximately 10 people were relabeling pairs of shoes. In terms of performance,
APL Logistics is currently meeting all established key performance indicators,
running at 100% cycle count accuracy, 100% on-time receiving, 99.9% on-time
shipping and has 100% order fill rate.
Summary
APL Logistics has a competitively differentiated service offering with the key
U.S., Latin America, and Asian operations needed to support intensifying global
trade. It is leveraging its global contract logistics and international
transportation management capabilities in developing new 3PL business. Through
its ongoing emphasis on Six Sigma and Lean process improvements, we anticipate
APL Logistics will become an increasingly visible 3PL in today’s marketplace.
...3PL, global third-party
logistics providers, global 3PLs, NOL Group, Neptune Orients Lines, APL, APL
Logistics, apl logistics, retail logistics, contract logistics, supply chain
management, Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management,
six sigma, avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management, 3PL, global third-party logistics providers,
global 3PLs, NOL Group, Neptune Orients Lines, APL, APL Logistics, apl
logistics, retail logistics, contract logistics, supply chain management,
Manhattan Associates, HK Systems, Oracle, SAP ERP, lean management, six sigma,
avon, netgear, asics, fulfillment, value-added warehousing, logistics
management, inventory management... |